It’s not easy to change your DA score.Google’s ranking algorithm takes into account hundreds of factors (nobody knows exactly the number but some predictions indicate that there are more than 200) while Domain Authority takes into account 40 factors only.So, the domain authority will still be high while the domain is under a penalty. A domain that is under a Google penalty naturally loses its rankings but if this is not necessarily known to Moz. DA does not take into account Google penalties.

It’s normal for a domain to have a low Domain Authority but rank high in Google. In other words, the DA depends on the data Moz has about your website which is sometimes not as accurate as what Google knows about your website. Moz (and other da checker tools) are trying to simulate the Google ranking algorithm by taking into account all known factors that can possibly affect rankings and giving a score to domains that can be used for comparison purposes only. It is not the same as the ranking score used by Google (PageRank) which can actually influence your rankings. The DA of a website is a score between 0 to 100 (the higher the better), that tries to predict how well a website will rank on search engines. What is the domain authority (DA) of a website? How is the domain authority calculated?.In this article we will cover the following topics:

The idea of ranking domains based on their authority emerged from PageRank was introduced by Larry Page (one of Google’s Founders) and it is used today as a way to measure the importance of webpages and websites. The Domain Authority metric was developed by Moz, but other companies have created similar metrics that rank domains based on a number of factors and give them a rating from 0 to 100. The higher your domain authority is, the greater your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic. Domain Authority (DA) is a number (metric) that indicates the authority of your website.

Moz domain authority